Skip to content
Event Management App Development

Event Management App

Connecting event organizers with sponsors

Endorsevent is an innovative platform that allows event organizers to find event sponsorship opportunities. Additionally, it helps sponsors seek and find experiential marketing opportunities that have potential to propel their brand.

This was the description we got from our client at first. And we really liked the idea. This was the beginning of a journey from the first MVP version to the continuous development of the successful online platform this helps to endorse event organizers.

The Challenge

The market for street food events is huge especially in Western Europe, yet the business is not well structured. It lacks clear requirements for people who'd like to serve their food at various events and possibilities to network within the community.

There's been a great desire for a place where events' organisers can look for vendors who'd serve food at those events and where sponsors can find experiential marketing opportunities.

Our Solution

Duration: 3 Months

Service: Event Management App Development

Technologies: Ruby on Rails, React, Mobile-First Design, Payment Integration

Endorsevent Event Management App

Our Approach

Reviewing the Idea

Our client was very well prepared from the very beginning. We got all the needed specs and first set of wireframes quickly. From this point, we could start thinking about detailed user scenarios and all of the edge cases for both event organizers and sponsors.

Product Design

As almost all specs were delivered by Endorsevent team we could start with backlog planning right away. We knew that the most important part would be the interface for adding and managing events. Our UX team was amending web UI elements to increase the usability of the web interface.

Mobile First Approach

As we had the basics for the web design already there – we could move to making the most usable mobile interface. We analyzed screen by screen and optimized both features and UI elements for both tablets and smart phones.

Event Organizer Interface

Working on existing wireframes and first designs our team started to amend the event organizer interface making the process – from sign up, through event publishing to offers acceptance – as easy and intuitive as it could get.

Mobile First Design

Key Features

Sponsorship Proposals

The main issue that we needed to handle was to create an intelligent mechanism for showing only those events that match one sponsor criteria. We created an intuitive way of browsing events which is connected with the automatic weekly notification system. The whole sponsor interface is concentrated around the most suited events and communication with organizers and agencies.

Developing the MVP Version

Once all interfaces were in place – our Ruby on Rails team started the implementation process. We took only the most important features from the scope to deliver a proof of concept which could be tested with users. After few sprints, the first MVP version was delivered and the Endorsevent journey has could start.

Ongoing Development

After few months Endorsevent crew got their proof that the product fulfills both event organizers and sponsors need as it has been used heavily for the last couple of months. So we've started phase two with the whole scope of new features.

I'm extremely pleased with the work the Visuality team has done for Endorsevent. When I approached the team I had some scattered ideas and they proved invaluable in analyzing it all and strategizing the project down to the smallest details. They really took their time to understand the business and our needs before jumping in. The Visuality team approached every stage of the Endorsevent site build with extreme care and attention to detail. They also updated me along the way to ensure we were all on the same page. The team has proven to be a huge asset and also a group that I can count on; they're highly responsive and always willing to help. I have enjoyed working with Visuality and would recommend the team without hesitation.

Amber Stradford