14
.
11
.
2023
13
.
02
.
2018
Design
Business
Marketing

How good design can help your business grow

Lukasz Jackiewicz
Designer

Each day when we get up we come across dozens or even hundreds of products, services or brands which compete against each other for our attention. When we just open our eyes we are bombarded with company logotypes, colourful and beautiful packages or sophisticated shapes. Very often we even don’t realize how many commercial stimuli come act on us. Think – how many logotypes can you notice just after getting up? A logo on a toothpaste, toothbrush, shower gel, shampoo, hairdryer, t-shirt...and this is only the beginning!

Have you ever thought why you chose exactly those products? Why did you buy exclusive and expensive perfumes, not different ones? In the case of perfumes the important thing is, of course, the personal aspect – their smell but certainly, you could find cheaper ones which you like as much. Here the brand image comes into play and all its characteristics. A beautiful and elegant bottle. Perfectly chosen colour scheme and modern shape of packaging. The well-known logo which you saw in print and tv commercials. These all things create in your head an image of a luxury product which is highly desirable by you despite the fact this fragrance may even be less lasting than the other ones...

First impression

Our senses are very important for each of us. One of the most important senses is seeing. The research shows that thanks to it we can receive from 80 to 90% of the information from the surrounding environment. Looking at something we immediately assess the person or thing we see. For example, when we meet someone after just a few seconds we label that person as nice or not. Of course, we do it mainly basing on our visual observation and this rate may be heavily projected on our future relations. It is very similar to our shopping choices. When buying very often we are affected by the look of the product and we choose these which seem more attractive even though they might not be better.

Colgate Toothpaste 1

The same product, two different packages

Brands in the digital world

We can notice a very similar mechanism when talking about the online brands for which the natural environment is the Internet. It is even more complicated because we have too much information which we can reach very easily and quickly. Users of the Internet scan websites looking for something which grabs their attention and only then they are willing to stay a while longer and take a closer look. We can assume that an average user needs 10 seconds to assess if this particular website is something they are looking for. If you don’t get their attention at this time most probably they will leave and continue their search further, maybe on your competitor’s site.

Obviously, it might just be a simplification. In the case of websites idea, content, user experience or technology are equally important.

Content

Although the look is significant and can help us keep the visitor on the website what is very important is content. Sometimes we decide to stay on some ugly website just because it has perfect content. If you have an idea for a product which is unique or has huge value for your potential users you will most likely succeed.

User experience (UX)

Even if your website is pretty and has nice content it may happen that browsing it is very inconvenient and irritating. If you can’t find desirable information in a few clicks, most probably you will fail.

Technology

We shouldn’t forget about the technology as well. Although most users don’t know too much about the Internet technologies but they are able to feel the effects of the bad code. Errors appearing during browsing, problems with displaying in different browsers, time of loading or responsiveness on mobile devices are the things we all can experience.

But if the above elements are good enough and we visit the website the first time then the look of it may be the factor which gives us the advantage over the competition. Here we have come to the role of the digital image which includes:

Branding

Branding and brand awareness is all that can build your brand image, starting from the logotype, through company colours, fonts and images used in promotional materials to the website itself. A company which cares about their image sticks to some consistent visual guidelines.

Branding

Works by: Milena Włodarczyk

User interface (UI)

A representation of good branding on the Internet is a well-designed website (or app) which with good user experience (UX) create a complete product. Obviously, its look should be consistent with the brand image of the business and used in other channels of communication.

Example: if you would like to invest a huge amount of money in a safe place which bank would you choose?

Bank

Is it worth to have a good website?

As we agreed the key to success is a result of a few factors combined:

Good product = Content + Technology + Look (Branding / UX / UI)

However, if we have very similar products then the look may be the key element which can decide about our success or failure. A company which takes care about their website and online presence shows good prospects for reliable business because most likely it is able to take care of us in the same, good way and it builds our trust.

Nowadays, Internet products become very important tools which can help us make money directly or indirectly. It is good to have a well-designed website which will make our potential clients interested. Appropriate brand image of our business alongside a solid website will surely help us generate strong sales.

Lukasz Jackiewicz
Designer

Check my Linkedin

READ ALSO

Lazy Attributes in Ruby - Krzysztof Wawer

Lazy attributes in Ruby

14
.
11
.
2023
Krzysztof Wawer
Ruby
Software

Exporting CSV files using COPY - Postgres Stories

14
.
11
.
2023
Jarosław Kowalewski
Postgresql
Ruby
Ruby on Rails
Michał Łęcicki - From Celluloid to Concurrent Ruby

From Celluloid to Concurrent Ruby: Practical Examples Of Multithreading Calls

14
.
11
.
2023
Michał Łęcicki
Backend
Ruby
Ruby on Rails
Software

Super Slide Me - Game Written in React

14
.
11
.
2023
Antoni Smoliński
Frontend
Jarek Kowalewski - ILIKE vs LIKE/LOWER - Postgres Stories

ILIKE vs LIKE/LOWER - Postgres Stories

14
.
11
.
2023
Jarosław Kowalewski
Ruby
Ruby on Rails
Postgresql

A look back at Friendly.rb 2023

14
.
11
.
2023
Cezary Kłos
Conferences
Ruby

Debugging Rails - Ruby Junior Chronicles

14
.
11
.
2023
Piotr Witek
Ruby on Rails
Backend
Tutorial

GraphQL in Ruby on Rails: How to Extend Connections

14
.
11
.
2023
Cezary Kłos
Ruby on Rails
GraphQL
Backend
Tutorial

Tetris on Rails

14
.
11
.
2023
Paweł Strzałkowski
Ruby on Rails
Backend
Frontend
Hotwire

EURUKO 2023 - here's what you've missed

14
.
11
.
2023
Michał Łęcicki
Ruby
Conferences

Easy introduction to Connection Pool in ruby

14
.
11
.
2023
Michał Łęcicki
Ruby on Rails
Backend
Ruby
Tutorial

When crazy ideas bring great time or how we organized our first Conference!

04
.
12
.
2023
Alexander Repnikov
Ruby on Rails
Conferences
Visuality

Stacey Matrix & Takeaways - why does your IT project suck?

14
.
11
.
2023
Wiktor De Witte
Project Management
Business

A simple guide to pessimistic locking in Rails

14
.
11
.
2023
Michał Łęcicki
Ruby on Rails
Backend
Ruby
Tutorial

Poltrax design - story of POLTRAX (part 3)

04
.
12
.
2023
Mateusz Wodyk
Startups
Business
Design

Writing Chrome Extensions Is (probably) Easier Than You Think

14
.
11
.
2023
Antoni Smoliński
Tutorial
Frontend
Backend

Bounded Context - DDD in Ruby on Rails

14
.
11
.
2023
Paweł Strzałkowski
Ruby on Rails
Domain-Driven Design
Backend
Tutorial

The origin of Poltrax development - story of POLTRAX (part 2)

29
.
11
.
2023
Stanisław Zawadzki
Ruby on Rails
Startups
Business
Backend

Ruby Meetups in 2022 - Summary

14
.
11
.
2023
Michał Łęcicki
Ruby on Rails
Visuality
Conferences

Repository - DDD in Ruby on Rails

14
.
11
.
2023
Paweł Strzałkowski
Ruby on Rails
Domain-Driven Design
Backend
Tutorial

Example Application - DDD in Ruby on Rails

14
.
11
.
2023
Paweł Strzałkowski
Ruby on Rails
Domain-Driven Design
Backend
Tutorial

How to launch a successful startup - story of POLTRAX (part 1)

14
.
11
.
2023
Michał Piórkowski
Ruby on Rails
Startups
Business

How to use different git emails for different projects

14
.
11
.
2023
Michał Łęcicki
Backend
Tutorial